I've only read the first few posts and will now post my black & white views on watch brands vs. personality before I get biased by the other posts .
Rolex: 'Look what I can afford!'
Breitling: 'I'm a tough and no-nonsense guy'
Omega: 'Yes my dear, that is a SS watch under my tuxedo'
Tag Heuer: 'My watch is famous and can be seen in many advertisements'
IWC: 'I'm a rational thinking, sophisticated and structured person'
Panerai: 'Lifestyle is everything'
FM, UN, Cartier: 'I'm different'
Breguet, VC, Patek, Chronoswiss, Lange: 'I have an exquisite taste for the finer things in life and I can afford it'
Graham: 'When I was young, the other guys always made fun of me. Now I have the biggest watch of all'
U-Boat: 'Look at that guy wearing the Graham. He still doesn't get it!