Hey, i notice it and it actually bugs me. Especially when side by side with a gen Rolex......
Wait a minute am i a cumpulsive-obsessive watch nerd? Pot/kettle By-Tor
Anyhoo, I polish all my new reps with a cape cod cloth. This makes the brushed effect less pronounced and shinier just like on the gens. I also find that the rep watches are filthy which adds to the dullness.