I've never been particularly keen on them, probably mainly because of the 'stigma' attached to them (you have to be a flash bastard to own one etc etc) but having been looking at them on here I'm becoming increasing attracted to them, bizarrely for some of the very reasons I didn't like them before!
I like their classic style and I do believe that you pay for a certain level of engineering that goes into each piece (although I accept you're paying a lot for the label) but it's also the fact that they seem like more of an investment - there will always be a market for good used gens.
I'm gutted I missed the WM9/BK SD pre-order so am going to look out for the DSSD version. I'm also liking the Submariner, the DateJust, the DayDate, the Explorer...