+1
Given my brief period of collecting, I've gone from Rolex, to Omega, to Panerai, and back to Rolex, or rather, Tudor, again. As watches, they fit the niche of my requirements, but I agree absolutely about the point of them having 'Rolex' on the dial. That is what I like about Tudor: All the design heritage, and none of the less flattering perceptions/misconceptions that 'the R Word' conveys to others. I think I realized this most the other day when I decided to abort my Daytona project, and instead build a Tudor chronograph instead, even though it's going to cost me twice as much (both movement and dial, rather than just a new movement) simply so it won't be 'a Rolex' when it's finished.