Hehe, thanks all! No new camera. I just finally got a lens suitable for taking these sorts of pics and set up a proper lighting environment, which by the way, could still use some work... Photographing polished pieces is still a bear.
Oh and, BTW, just to clear up confusion: there is no AR on this crystal, only on the cyclops (which is invisible) to reduce reflections on it. If you notice on the first pic, I tried to let a little "moon" sliver of reflection catch the crystal on the right side of the photo, for effect.
Thanks again!
@sssurfer: I think the PAM cyclopes on the underside of the glass would frustrate me too much! Rolex cyclopes, no problem.