Omega LOVES limited editions....they sell amazingly well in the Asian markets and they pull out all the stops to push the LE's
"With respect to watches and jewellery, where turnover rose to 4,796 million (+1.8%), operating profit registered a decline of 10% to 828 million. This can be attributed mainly to the substantial and exceptional marketing investments incurred for the Beijing Olympic Games."
From a summary of Swatch's annual report (http://www.fhs.ch/en/news/news.php?id=687)