What I don't get is why people are convinced that these watches are so expensive. It's just a couple of dealers (ahem) raising their prices.
Steelfish, 330 shipped or so from Josh or Andrew, 300 shipped (with both bracelet AND strap) from King.
New Chopard MM GMT Chrono, $340 or something not including shipping from Josh or Andrew, $278 from Ruby.
The new red Ferrari is like $330 from Josh and Andrew too, and it's not that much from other dealers.
I understand the $300 for a rep with great AR. but the fact of the matter is that $300+ for the red ferrari chrono is retarded when it's available for a LOT less from other dealers.
Josh and Andrew aren't the only dealers around. Eddie's always been expensive with the first-run new models... you just have to poke around a little to find the deals.