There is a difference between "Super Lume", which is what our Trusted Dealers have been selling on certain watches recently, and "Superluminova", which is a trademark of the Tritec company. Superluminova is the nuclear-bright lume on most high -end gens, and is very expensive. The "Super lume" on most of these reps is moderately brighter than the crap rep lume we have been plagued with for years.