That's the whole point though, it is a cell phone! It's just in the shape of a watch!
All techno stuff loses value as soon as you get it in your hands, a bit like Tags really, they will bring out a more advanced model in a couple of years same as normal cell phones.
Who would have thought 6 or 7 years ago you could listen to your music on your phone, or take pictures and video?! The world moves fast, everything changes!
It's not trying to replace your watch, it's just another kind of watch with different functions, like chrono, non-chrono!
Sixx