Selitta has hurt Swatch co as well. They're versions of the ETA movements with expired patents have proven to be just as good if not better that the ETA versions. And they're a LOT cheaper.
I just pulled the trigger on LV's cousin: http://www.pf-818.com/0-0-rlsd00021-16600-classic-sea-dweller-ss-black-sa-3135.html I'll report on him as well