The other thing BK has going for him is several years' worth of track record of delivering what he promises and not disappearing with peoples' money.
I'm a bit suspicious of this TC Submariner, to be honest. Too many things look identical to the old WM9 watches for my comfort. He has shown a WM9 case before, and the 2678 is the old WM9 v2 movement.
Could be he found the guy that bought the old WM9 production, could be a coincidence... or he could be George trying to re-start his business. We'll have to wait and see. Personally, I'd much rather pay a small premium to BK (who I trust) than send $400+ to a new builder who has not yet delivered a single watch. In time that may change, but it's not going to change overnight.