Is it sad? I know that's the automatic reaction, but honestly, is it really? Personally, I've never liked Tiger Woods, and always felt he gave off a vibe of arrogance, entitlement and smug superiority, but that aside, he has no one to blame for any of this, than himself. Companies are not going to want to endorse, or be represented by someone who is anything less than an excellent role-model, and, from these revelations, Tiger Woods has shown himself to be a 'less than perfect' example. I've got no issue with him, or what he's done, those were his choices of his own free will, but, there are always consequences for ones actions, and he is now feeling that. Lets not forget that he is a multi-millionaire anyway, he's not going to be struggling the same way which Joe Sixpack might struggle if getting fired from Wal-Mart...