While I hear what you're saying, I'm still going to disagree. If I purchase a watch based on the web site photos, I expect to get a piece that at least measures up to those. I see no problem posting the QC photos to make sure we are getting what we pay for. After all, we're talking about watches that can cost $300 or more and not some $25 sidewalk watch from Times Square.....
It may cause some additional headaches with the TD's but if they are careful in selecting the pieces they sell us, they shouldn't have much to worry about. If they try to pass off junk, they should be challenged on it. If nothing else, it would make them pay more attention to quality.