I have always been a lover of Rolex and I really didn't know why until I sat down and started to think about it the other day. I remember a time when I was 5 or 6 maybe and I was in the car with my mom and I remember passing a sign of a big crown and asking my mom what it was and I can still remember it like it was yesterday--I was very young mind you--and she said to me that it was a sign for Rolex a watch that was one of the best watches in the world. I can still remember this today. Well, this must´ve been 1970 or 71.
Anyway, let's fast forward to 1984 and I remember staring at the Submariners in a tiny shop on the island of La Maddalena Sardinia--ironically where some of the early Bond movies were shot--and not having the money to purchase one, an entire year I was staring at these watches they were a fortune to me back then at least 1200 bucks or so and there was no way I could have ever saved up enough money to buy one, so I kept lusting. When I was to be transferred to another duty station I requested what at the tie was called "advanced pay" it was more or less an interest free loan that you could get to help defer the cost of moving. Back then I was making about 700 bucks a month so I asked for 2 months advanced pay, well after taxes etc. I think I was given about 1000 dollars, with that money I needed to pay other things and to make a log story short I had about 600 dollars left after it was all said and done.
I went back to that small jewelry shop with my fist full of Lira to see what I could get, sadly the Submariners were out of my price range but I saw a nice little silver dialed Datejust and decided to buy that instead to quell my desire for the “the best watch in the world”. I bought the watch and or course my 19 year old skinny writs were way too small and I needed the bracelet adjusted. I must have been the shop owner’s biggest sale in a long time because he actually closed up shop and took me to his house where his family was having lunch, as his wife commenced to tell me to have a seat and she started to heap pasta on my plate the owner of the shop went in the back and came back a few minutes later with the band adjusted. I finished my lunch and thanked him and left with my shiny new Datejust on my wrist.
Sadly times were hard for me and my family back in the late 90s and I ended up selling my Datejust to pay bills. And I lusted after the Submariner ever since,.
The pic below is of me and my mom right after I left Italy in 1984, she passed away of breast cancer in 1988. I'm wearing my Datejust in the pic although hard to see.
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