Andrew, I respect you very much and think you are a good, honest businessman.
I have a question that is bugging me though. If it is so hard to change the mfg process and the 1st run is not profitable; then why are there runs of 50 watches or so with custom casebacks, dials, etc (RWI watch, RWGI watch). The manufactures must know these watches will only be made once and in small numbers; so it seems these sorts of changes can be made for little finiancial cost - given they can be done for a 50 watch run?
Since we are talking thousand watch runs, it seems if it can be done for 50 and still be profitable, changes could be made to the thousand sub rep runs and still be very, very profitable?
Doesn't have anything to do with you or your watch, I was just hoping you could clarify how things work a little since I am very curious.