fulanito_uk Posted November 13, 2014 Report Share Posted November 13, 2014 Hi all, How much (in todays money) was standard silver Rolex Datejust (1603) in the early 70´s? Thanks! Link to comment Share on other sites More sharing options...
droptopman Posted November 14, 2014 Report Share Posted November 14, 2014 Around $200- 250 I would guess. Link to comment Share on other sites More sharing options...
cc33 Posted November 14, 2014 Report Share Posted November 14, 2014 Not far off drop, this was a mid-late 60's ad Link to comment Share on other sites More sharing options...
kbh Posted November 14, 2014 Report Share Posted November 14, 2014 The two tones were about $1200 as I recall. My ex bought me a TT OysterQuartz Dj in Grand Cayman on vacation for about that in 1977. You could buy a SS Daytona for about $700 since they were very poor sellers. Link to comment Share on other sites More sharing options...
droptopman Posted November 14, 2014 Report Share Posted November 14, 2014 Matt has told me stories about some of the prices from back then. I read a post on one of the rolex forums that a guy said he worked at an AD in early 70's and got a Daytona at cost less 10% so like less than $200. Crazy we might pay double that or more for a plexi. If I remember correctly my 16613 in 1987 was well under 5k brand new. Sent from my droptop using telepathy. Link to comment Share on other sites More sharing options...
cc33 Posted November 14, 2014 Report Share Posted November 14, 2014 The daytona was 210$ at first! Link to comment Share on other sites More sharing options...
droptopman Posted November 14, 2014 Report Share Posted November 14, 2014 And that is a retail add!!! Sent from my droptop using telepathy. Link to comment Share on other sites More sharing options...
Tonyyammine Posted November 14, 2014 Report Share Posted November 14, 2014 I bought my sub in 2005 for 3500 Link to comment Share on other sites More sharing options...
freddy333 Posted November 14, 2014 Report Share Posted November 14, 2014 Originally, the 16xx Datejust ran about $250 +/-, depending on choice of metals. For its value in today's dollars, see your local Rolex retailer. Link to comment Share on other sites More sharing options...
Mendota Explorer Posted November 14, 2014 Report Share Posted November 14, 2014 Adjusted for inflation, if a Rolex cost $250 in 1972 dollars, it is the equivalent of $1,363 of today's dollars. We all know the retail price of a Datejust is far higher than this, so Rolex has really done well for themselves with increasing their prices. Link to comment Share on other sites More sharing options...
cc33 Posted November 14, 2014 Report Share Posted November 14, 2014 What about this, a poor man and a rich man walk into a rolex store the year this ad came out, the poor man buys the 5512 3-6-9 for 69£.. On the other hand the rich man happily spends 454£ (5x the price) for the gold day date. Today the steel sub is worth easily 50x what the day date would fetch, who knew! 1 Link to comment Share on other sites More sharing options...
Nanuq Posted November 14, 2014 Report Share Posted November 14, 2014 I have the original sales receipt for this one... $275 out the door in 1971. Link to comment Share on other sites More sharing options...
Ezio Posted November 14, 2014 Report Share Posted November 14, 2014 I have the original sales receipt for this one... $275 out the door in 1971.ImageUploadedByTapatalk1415946834.846259.jpg Good goooood good looking there Link to comment Share on other sites More sharing options...
Nine Posted November 14, 2014 Report Share Posted November 14, 2014 On the other hand, the Daytonas around 2002-2008, were + 2K in the second hand market compared to the retail price due to the nearly 18 months waiting time (in the Nordics anyway) Crazy Link to comment Share on other sites More sharing options...
panerai153 Posted November 14, 2014 Report Share Posted November 14, 2014 I remember paying around 500 USD for a Daytona back around 1978-79. I kept it for around a month, never could get used to the manual wind/no date. Swapped it back to the same AD for a 1680 Submariner. In retrospect a pretty lousy trade!! At that time, the Daytonas were not very popular, they were sort of swimming against the tide as most folks were interested in autowind watches with date features. the Daytona to many was a step backward. Link to comment Share on other sites More sharing options...
Nanuq Posted November 14, 2014 Report Share Posted November 14, 2014 See there's proof right there that time travel will never happen. We'd all be wearing a Daytona as we typed this. Link to comment Share on other sites More sharing options...
automatico Posted November 14, 2014 Report Share Posted November 14, 2014 Bought a new steel 1603 from a local AD in 1972 and it was $260 out the door. The watch came with a crocodile strap/signed steel buckle on it and they gave me a C&I oyster bracelet with it. Wore it a few times, still have it. Wore a steel 214 RR model most of the time back then. Bought the 214 in 1971 and it was $100 otd plus I traded in a worthless pin lever pocket watch to get around the fair trade law. Still have it too. Link to comment Share on other sites More sharing options...
panerai153 Posted November 14, 2014 Report Share Posted November 14, 2014 Amazing how the AD's worked to get around Rolex's draconian fixed prices. Most AD's wouldn't come off the MSRP a penny, but the ones who wanted your business would take a Timex in trade to get around the companies rule. "Let's see sir. that Submariner you are looking at is 750.00 USD plus tax." "Man, that's pretty steep, can you do any better than that?" "Sorry Sir I'm not allowed to discount", but we would entertain a trade in." How much would this Timex be worth in a trade" Well let's see, that one looks like it's in really nice shape, I think I can give you 100.00 USD on a trade in" Watch sold, Timex probably goes in the trash, or the salesman gives it to the stock boy, everyone is happy. 1 Link to comment Share on other sites More sharing options...
fulanito_uk Posted November 15, 2014 Author Report Share Posted November 15, 2014 Thanks very much, very interesting stories! Link to comment Share on other sites More sharing options...
Bc1221 Posted November 16, 2014 Report Share Posted November 16, 2014 I do wish I could go back in time to the quartz crisis and buy a shitload of watches. Link to comment Share on other sites More sharing options...
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