Of course yes...
One theory is that you can sell "unpopular" models only once, whereas you can sell a Rolex 4 times to those who look for the "ultimate" version... (I know, that's not a very friendly answer, but I'm quite convinced of that).
On the other hand, I love MB watches, so I'm pretty glad they now have 2 excellent reps : the Timewalker and this one. I'd love a Star Chrono as well. Look at this beautiful Montblanc engraving.
The same coments apply for my new Baume&Mercier Riviera XXL : spot on, from the first version.
Mmm... Now, the everlasting question : black or white flavour ?