You're absolutely right there, 100% There are celebrities who court media attention more than others, for example, Katie Price invites the reality show cameras into her house, Cheryl Cole, on the other hand, I can't ever imagine doing something like that. As you say, when someone is using their image as a marketing tool, once they break/change that image, then it's only fair that those deals come to an end... My wife was saying earlier, that she heard that Tiger Woods admited that he'd only got married because it would be good for his image