I have never bought the "don't make them as good as they can be" theory. The gen manufacturers are already as aggresive as they can economically be but their responses are limited. They can't prosecute everyone and can't even effectively stop the factories. They know full well who the factories are. The minute a rep factory uses a brand name on a large scale such that the true brand owner notices the owner will do what make senses economically. And on certain things a rep can be made very close to gen but basics like movements, dials, etc. will never be exactly the same. The rep factories are not using the identical materials, processes or even machinery. No, its not all marketing on the difference between rep and gens. When we buy a rep we are simply trying to get as close as possible for as little as possible. The rep factories are weighing the same issues from the other perspective.