First, a good friend noticed my reps and wanted a Rollie sub...so, he got one from Paul. Now, he's got 3 others. His last purchase was a Navitimer.
Then, I gave my brother a Audemars Piguet for his birthday...and he can't stop talking about what he's getting next. He just got a Day Date Presidential and then a Patek.
So, that's 2...but, I keep most of it pretty low key. I'm selfish.