As has been noted in the past, the vast majority of people don't know much/anything about watches, so wearing an IWC, Omega, Panerai, etc, will have no impact on you or them. But, there are a few people out there that do know about watches and will judge you based on your watch (and other clothes as well). I find this particularly abhorrent, and I refuse to buy a gen to fit into their little "club". I'd much rather buy a good rep and wear it as a means of subverting the entire structure of that "club". In other words, wearing a good rep is my way of giving a big middle finger right up the @ss of those pretentious jerks.