Hmmmm... I wonder what Sig Bonati and the fine folks at Officine Panerai think of ethics in life and business? Seeing as how they have no problem overcharging people 25x+ over what Panerai's really should cost, I'd have to think that maybe they didn't take that class?
I know! Maybe the extra $4k - $9k of what they charge for a watch is actually for the superior, precision turned crown, or the swan's neck regulator that some of our reps don't have? Or, maybe the extra money spent is for the pear wood box, and the high quality parchment that the certificates and paperwork are printed on? Cause it's certainly not for the ETA movements they put in... Nor for the after service and warranty that accompanies the time piece. And don't tell me it's for the R&D and IP that goes into the watch's design and production- There haven't been THAT many changes to the overall line up that would quantify the prices they're charging!
Hell, for ethcs of my pocket book, I'd much rather spend a couple hundred dollars for a nice SWISS ETA Panerai rep, and spend a few hundred more to send it off to Ziggy for a relume, cannon pinion fix and overhaul and have it all back in a few weeks vs. the 4 month turn around time from Panerai Service. At a fraction of the overall cost of a gen, and with a newly serviced watch that will glow like a torch and looks the same as it's genuine counterpart, it's not hard to see the economics in that!
Personally, I'd rather have the $4k extra in my bank account- Not Sig. Bonati's!