In the case of wire wheels, these were offered as options by Triumph for the Spitfire, so they are not custom modifications. The items added to the OP's watch were never offered by Rolex for that watch.
TeeJay - I am sure those wheels, like the bits added to the OP's Rolex, ARE attractive to the owner. But when you dabble with a classic design (& most Rolex watches are classic designs), you run the risk of cartooning the design in the eyes of those who do not share the owner's vision. And, worse yet, when you customize a Rolex, it just ends up looking like a 'fake Rolex'.
Just my 2 cents, for whatever they are worth.