neil, i agree the AP is a much better watch. after AP, what is really better? but as far as design goes, i love the big bang! one of my favorite watches. i have not bought the rep yet and ive been considering the gen rose gold with black ceramic bezel. the AP while no question is of better build quality and the movement needs not words to describe it, but personally, i think it's boring and kind of ugly. i feel hublot took a great watch design idea and made it look good. to each his own. the BB seems to make you angry! LOL!