Yes, I like the idea of getting a watch to mark a special occasion. I did that with a gen vintage Rolex and some gen vintage Omegas. Getting another watch to mark this years' Fathers day.
Going to get another gen vintage Rolex, but awaiting some special occasion first. Like cracking open my bottle of Hennessy XO. It is still unopen as that special occasion has not yet arrived.
Some watches that I sold were because it reminded me of a sad life experience. No longer wanted to be remined of that occasion. In fact, come to think of it, I might have to sell some more.