I guess for me, if money was truly no question, then I wouldn't do it, because it wouldn't mean anything. It's like taking your next breath, you have an unlimited supply of air to draw from, so the next breath isn't worth anything. But if you're 300' down and your hose got cut, your next breath is incredibly valuable.
My pieces all mean something because they represent someone or something bigger than life. They evoke good times past, they're not just watches.