Yep, and another thing is it's very easily waterproofable, come with very good authentic style thick green gaskets (paid and verified to 3atm - and complimented by WS). Oh, that's the other thing, The gen is a German built watch. They're gaining popularity here where i live (Australia) but can mostly fly under the radar as well as be recognised WIS's.
As some people here know, I'm a HUGE Seiko fan but I would suggest a G-shock to 15yo before a Seiko. I have 6 nieces an nephews of varying ages - and i gave them all g-shocks last year for birthdays and Xmas - they love them. Glued to their wrists. G-shocks are very cool and are 'in'. Much like the clothing brand "Bape" which I guarantee your son wears or covets if he skates... G-hocks cannot be killed either.
But seeing as you are after a rep, I second my own suggestion for a PVD U1 ( hehe). The gen is worth about 3.5G's...
But if you do go the Seiko, I just picked the attached one up, excellent watch, unusual and "monster-y" but modern. The model number is in the file name.