3 possibilities - either the keyless works is malfunctioning, the auto-wind module is jammed or otherwise improperly installed onto the main-plate, or the 1st wheel/barrel is jammed. If you are comfortable uncasing the movement, try removing the auto-wind module from the main-plate & then try to manually-wind it. If it then winds, re-install the auto-wind module but be sure you are installing it correctly. There are a couple of wheels that need to mesh with their counterparts on the main-plate. If it is still jammed, then you likely have a problem with the keyless works or barrel. To check the keyless works, remove the hands/dial & inspect. To check the barrel, you will need to disassemble the movement.
If unsure or you lack the proper tools/skills, take the watch to a rep-friendly watchmaker.