I do have to agree about the Breitlings - some of them are just horrid looking in my personal opinion... However, I think every brand has it's "uggo's" for lack of a better word haha. I love the Breitling Transocean's for example, and I've been searching for their Transocean Chrono in the elusive panda form...genuine of course... The issue I have had with Tag is that which many members have touched on... and an issue I take with any brand trying to sell a base ETA movement in a stainless steel case for $3,000 or a gussied up ETA for $xx,xxx like some Panerai... I don't believe in it, it's not good watch making and it's not good business over all. You short the brand, in my opinion. Then when TH did release an in-house caliber, it turns out it was just a jacked up Seiko, again not a bad movement, but worth the $$$? Not inherently.