Depends on usage. If you want a watch for swimming/diving, I would take something like a Seiko if that was the intended use. This also applies if you are looking for more of a worry free experience from a more 'complicated' watch.
There are also notable stand outs "for the price of 2 Super Reps" you can get into the Doxa, Ball, Tag (Qtz), Omega (Qtz), Hamilton, etc... Poke around at Jomashop.com to see how far your dollar can go in the grey market. (Todays Deal of the Day is a $649 Oris Williams F1 watch and they have Tag F1's for $545)
But, if you are going for the high end 'look' or 'rare' item, Super & Franken is the way to go.