Maybe you never saw Marmite's incredibly successful love/hate campaign. They realised that if you either love or loathe Marmite and there was no middle ground, so they used that as their campaign, reinforcing it to those who love it (usually they had it as a kid and Marmite was trying to get them back) and also saying it's cool to hate it (with an unsaid message that it's ok as long as you realise there are those who love it).
http://www.marmite.com/
Not sure it works that way in the UK. It's pretty much PRS-based. I've had friends who have been used in adverts and they get hit with a big payout and no royalties.
I use greaseproof paper. It's good enough for my use. Also, I have some jeweller's gloves for when I'm doing a lot of poking with fingers, but it seemed like overkill here.
However, I'm nowhere near good enough to know everything, so I may try these items later.