When I started being into watches I didn't like Rolex at all, I thought It was overrated and too "commercial".
Besides I didn't want to wear Rolex, too much undesired attention from people.
After 8-10 reps of different brands I decided to try some noobmariners and a super seadweller, I bought cheap A21j versions and I have to admit I completely changed my mind about Rolex.
They are undestated desings that never bore you and they have close to perfect measures (DSSD apart)
At the end I sold all my Rolexes for the reason I wrote above.... they draw too much attention and stupid comments but I know I'll end up buying one soon (new superlumed SD or maybe a TC Sub).
I'm right now considering a Tudor project, it's not such a well known brand compared to R.