I agree with all @altesporsche wrote except silly. Buying a high end watch isn't really a logical choice when a very low end Quartz is more accurate, buying a rep or franken is also not a choice that involves much logic. Truth is most of us are wedded to mobile 'phones that have a very accurate clock function, we don't need a watch at all. Some things we do for pleasure. Two days ago I took some friends to a restaurant and had a lovely meal and great company at the cost of a couple of hundred euro. How am I ever going to recover my investment on that? Some watches I hope I have some equity in, but gen, rep or franken I buy for the pleasure of it not the clinical financials.