With the likes of Rolex, Omega, Brietling etc - the mid range brands, you're paying for their marketing and sponsorship of sportsmen. Yes, they're nice watches when compared to Pulsar, Invicta etc and there are a lot of development costs but many of these brands are owned by the likes of the Swatch Group/ETA. I expect she was talking about the movement being a generic ETA movement. Well that's not a bad thing as they are cheap and readily available. Alternatively, just buy a good rep for 1/10th the price of a gen!